So the question is: How do you make JavaScript that is both powerful and crawlable?

The answer lies with making your JavaScript build off your HTML. Take for example this implementation of tabs using jQueryUI:

HTML:

<div id=”tabs”>
<ul>
<li><a href=”#tabs-1″>One</a></li>
<li><a href=”#tabs-2″>Two</a></li>
<li><a href=”#tabs-3″>Three</a></li>
</ul>
<div id=”tabs-1″>
<p>This is the first tab.</p>
</div>
<div id=”tabs-2″>
<p>This is the second tab.</p>
</div>
<div id=”tabs-3″>
<p>This is the third tab.</p>
</div>
</div>

JavaScript:

jQuery(document).ready(function() {
jQuery(“#tabs”).tabs();
});

This page would create three tabs, displayed as “One”, “Two”, and “Three” that each show a different div when clicked. Even without the JavaScript, the HTML has logical meaning. The JavaScript does not create event handlers for the tab haphazardly, rather it builds off the existing HTML to find the correct div for the link. So even if the webcrawler does not see the JavaScript at all, all of the content is still accessible in the HTML. This is also of value for those who use screen readers to surf the Internet.

Here is another example, this time from YUI2 DataTable. DataTable is a YUI capability to richly format a table. It adds features such as sorting columns, pagination, and resizing columns. The data can be taken from many sources, for example:

http://developer.yahoo.com/yui/examples/datatable/dt_xhrjson.html

which loads the table data using AJAX. Or this example:

http://developer.yahoo.com/yui/examples/datatable/dt_enhanced.html

which retrieves the data from the HTML already on the page.

Even though they both may look very similar to the end user, the second example is far better for SEO than the first. In the second example the webcrawler sees the HTML table with all the data, even though it does not see any added functionality that the JavaScript is adding. In the first example, however, the webcrawler would have to execute an AJAX request in order to get the table data. While there is some evidence that webcrawlers can find some data like this, there is no guarantee that it can, or that it can relate it to the correct page. The webcrawler may view the AJAX response page as a completely new page.

Avis de Décès

What is the sandbox?

Origin of name:

In software development, “sandbox” usually refers to a development environment to test new products while keeping them separate from previously released codes.  For example, http://en.wikipedia.org/wiki/Wikipedia:Sandbox is a place for people to practice how wiki-markup works without influencing the rest of Wikipedia.  When used in reference to search results it means that the site is being kept separate from the rest of the search results.

“Help! I fell into the sandbox!”

For businesses that depend on the Internet for income, being sandboxed can be a death sentence. In many cases, people prematurely diagnose a website which is not ranked well as sandboxed. As incorrect action can aggravate the problem, always contact a SEO expert before taking any drastic action. There are similar problems such as penalties by Google, robot obstructions, code errors or simply a low rating in search engines which could mimic the problem.

Why do sites fall in the sandbox?

All new sites on the internet run the risk of being sandboxed by Google.  After the site is live and has been indexed by Google, it will immediately be displayed in Google searches. If after a short amount of time the site disappears from the search results, it has been sandboxed.  It can stay there for a week or for six months.  During this time Google continues to revisit and index the site, but it does not display in the search results, no matter how much the site is promoted.Falling into the sandbox is not related to the quantity or quality of the site’s content. It is not dependent on the level of site optimization, links, or back-links. It is not even a punishment for anything you did!  Sites recently registered are more likely to be sandboxed. Sites that focus on highly competitive keywords are also more likely to be sandboxed.Sandboxing is a way for Google to slow down and rate change on the Internet.  It does not want old, established sites suddenly replaced by new ones of questionable quality.  At the same time, Google always wants to give the best results.   As the most popular search engine, Google is constantly bombarded by spammers who figure out how Google operates, and create a lot of spam sites designed to rake in traffic and revenue quickly.To fight the phenomenon of spam in search results, Google created a mechanism whereby each site gets a short time immediately after indexing in the search results, but is then hidden away while Google carefully watches it.  After the site is trusted by Google it will be moved to the real search results.

How do you know if the site fell in the sandbox?

Sandboxed sites will not be found in relevant searches on Google. Unequivocal sign of sandbox is a search with the “site:” prefix to target only pages on your site.

Things to check to be sure you are sandboxed:

• Make sure the site appears properly in other search engines (there have not been reported cased of sandboxing on YAHOO! or Bing)

• The site does not appear in search results – not even for

Every strategist knows that before embarking on a mission, the goal of the mission needs to be clearly defined. Our mission at SEO Jerusalem is to make sure that every user searching for any product you offer will find it first on your site and thereby give you an immeasurable advantage over your competition. The key to our strategy and your success is to maximize your exposure and ranking on Google.

What do I need to do to become first on Google?

Search engine optimization involves a series of actions done on a site aimed at improving its ranking on search engines. Search engines use over 200 parameters to determine the quality of a site, and subsequently its ranking. If you want your site’s ranking to improve, you need to prepare it for the search engine’s next visit. If Google finds your site to be better than the competition, it will move your site above them to a higher ranking.

How can I improve my site?

• Make your site “Search engine friendly” – Though a site may be perfect in terms of its appeal to a user, it may be inadequately designed for achieving a good ranking. The two don’t necessarily go together – one depends on human reaction, the other on the technical way a search engine spider determines how to index a site. As part of the SEO process, we will run search engine crawler simulations to check how readable your site is by search engines. After analyzing the results we will present our recommendations for the changes and improvements that will make your site more search engine friendly.
• Correct structure – Every page on your site is important, but some are more important than others. For instance, you probably don’t want your TOS (Terms of Service) or privacy policy pages appearing when showing results from your site. Google doesn’t always see your site’s inner hierarchy the way you do. There might be pages on your site that you consider most important, but Google will dismiss them as less important. It can get tricky sometimes. We will analyze the structure of your site and help you create a proper and balanced hierarchy.
• Original high quality content – The quality and amount of text on a site has a huge affect on its rating. This is because the search spiders can read text, but don’t understand photos, video, or audio. One of the first actions necessary when optimizing a site is improving the quality of your text. You won’t get a higher rating for more text. You will need well-written high quality text that will present you to the visitor as a top-notch professional, and to Google as a strong authority in your field. We’ll be glad to provide you with targeted copywriting services written by professionals who are well versed in the languages of both users and search engines.
• Keyword Research – In order for people to be able to find your site you need to know how they look for what they are looking for. In other words, which words and phrases they might enter when they are searching for the service or product you offer. In-depth, serious keyword research is one of our specialties. We will find hundreds of possible words and phrases and analyse them all to determine which best direct relevant traffic to your site. SEO is not only about the quantity of visitors, but also the quality – You want to attract the visitors that are more likely to become your customers.
• Incoming link strategy – One of the more important parameters used by Google to rank a site is the number and quality of incoming links. Arranging and building the proper link strategy is a complex art of its own, and is critical for a good ranking on Google. We carefully build the appropriate link profile for each site. A good link profile is one that includes links from high quality sites that are related to the subject of the site being promoted.

Search engine optimization is both critical and sophisticated. When undertaking an optimization project you should choose a reliable and serious company to do your SEO work. SEO Jerusalem has the experience and proven results in successfully promoting sites locally and globally. Contact us to be part of the success!

SEO Jerusalem is a premium search engine optimization company, promoting websites in English, Hebrew and German SEO. Our SEO expert team provides worldwide SEO services and we serve as one of the leading companies in the Israel SEO market. Our search engine marketing strategies and our innovative SEO web development techniques are ideal for Google SEO or any other organic SEO needs. Locally – We offer Israel-wide SEO services including the cities: Jerusalem, Tel Aviv, Kiryat Shmona , Haifa and Eilat. Worldwide – we offer global campaign services to companies and organizations from all over the world. We look forward to working with you, so please feel free to contact us.

What is Organic SEO?

Organic Search Engine Optimization (SEO) is a process that involves a sequence of actions that result in making a site come up higher in the search engine results page (SERP), and best of all, be the first result.

When using a search engine to find a product or service, the search engine will present the user with the sites most relevant to his search. These are the organic results, and will appear in the centre of the page. Sometimes, in addition to the organic results, the user will be shown paid-for results. These are positioned on the top of the page, highlighted in yellow or pink, or on the side of the page, separated by a thin line.

Statistics show that most users prefer the organic results. The organic results have a better reputation because they were chosen by Google to be the first results on their own merit. These results are considered to be more relevant, credible, objective, and of a higher quality.

As a site owner, why is SEO so important?

Search engines are used billions of times by millions of users daily. Thousands of these users can become your customers. For that to happen, you will need to create a strong web presence. That includes being in the first page of Google’s organic search results. If you’re not on the first results page on Google – you simply don’t exist.

Be aware of these facts:

• 91% of people use the internet to research products they are interested in.

• 75% will use a search engine for their research.

• 87% use Google as their primary search engine.

And how about this:

• Google shows 10 organic search results per page.

• Only 20% of users will scroll to the bottom of the page.

• Only 10% of users will continue to the second page.

In other words, most of the immense amount of search engine traffic happens on the first page, and mainly on the top of that page. So if you get ranked high in Google, and make it onto the top of the first page, you will get most of the visitors.

It’s important to understand:

The process of search engine optimization is a long and intensive treatment for your site. If you are considering hiring an SEO expert, you have to remember that the results of this process will be visible only after a few months of hard work. The good news is that once you’re up there, you will stay there for a while.

Search engine optimization is not voodoo magic, rather a powerful high-tech tool. Almost all big companies use SEO to gain more internet presence. Search engine optimization is not just a passing fad, but the beginning of a new chapter in the history of global economy. Online commerce is rapidly expanding, and it’s time for you to take part in it.

SEO Jerusalem is an Israeli SEO company based in Jerusalem. At SEO Jerusalem we offer the highest level search engine optimization services. Besides our services for English and Hebrew sites, we offer SEO for sites in German, helping you break into the German, Austrian and Swiss markets. So get started with promoting your site. Please Contact us now!

SEO Jerusalem is a premium search engine optimization company, promoting websites in English, Hebrew and German SEO. Our SEO expert team provides worldwide SEO services and we serve as one of the leading companies in the Israel SEO market. Our search engine marketing strategies and our innovative SEO web development techniques are ideal for Google SEO or any other organic SEO needs. Locally – We offer Israel-wide SEO services including the cities: Jerusalem, Tel Aviv, Kiryat Shmona , Haifa and Eilat. Worldwide – we offer global campaign services to companies and organizations from all over the world. We look forward to working with you, so please feel free to contact us.

Learn how Google works

If you are considering optimizing your site for Google, you should stop for a minute and try to understand how Google works. What is Google? What can Google do?  How does Google determine the quality of a site? What does it think about my site? Does Google like my site? If not, will I have to rebuild my site in order to rank higher? Once you understand how Google works, you will have the answers to all these questions.

Google is a Spider

Essentially, Google is a sophisticated machine that can evaluate hundreds of thousands of pages and factors within moments, and present them as coherent and reliable results. This machine is called a spider because of the way it “crawls” the web indexing pages and links between pages. Google determines the ranking for each site based on the information the spider collects.

The Google spider (also known as Googlebot) constantly “crawls” the hundreds of millions of sites on the internet and indexes them. Every time the spider visits a site it reads it, inspecting changes since its previous visit – how many pages were added and what was updated. The crawler will note how frequently the site is updated, and at what rate new pages are added. The site’s code is checked – is it clean or messy, the internal links between different parts of the site are checked and incoming and outgoing links are evaluated. In short, many, many parameters, but…

A Spider Only Has Eyes

Google’s spider, much like all search engine spiders, is in fact blind!! It does not see the site as we see it but rather as the blind see it, being able to read only text sections (equivalent to brail), but an image leaves the robot at a loss. The robot is aware of the existence of the image but remains oblivious to its content. In addition to being blind, Google’s spider is in fact deaf too, hence any sound effects leave no impression on it. Yet another weakness of the spider: it can not execute simple actions, natural to humans such as rolling over menus with the mouse to open them without clicking. Indeed, even the gifted have their constraints…

Understanding the spider’s restrictions deduces several conclusions relevant to advancing the rank of a site in Google:

Content Matters – A site should offer substantial content and update it regularly.

Images – Incorporating images in your site is very desirable, but beware to use them wisely and apply ALT labels which will clarify their content to the spider.

Flash and Multimedia Based Sites – Google does not understand what they exhibit since it simply doesn’t have the ability to do so. Even though it can’t index the video clips, it is profoundly impressed by sites which are rich with multimedia content and therefore advances their overall quality score.

Music – As far as Google is concerned, music is of no relevance. It neither recognizes the sounds associated with text segments nor the soundtracks of video clips in the site.

Links – Googlebot learns a great deal about web sites by examining their link formation. Using the inner links (interior site bound), it determines which pages are more significant and which are less. Using the external links (bound to exterior sites) it determines whether the site is important.

Blocks, Clogs and Traversability – This section refers to the coding of the page. If, for various reasons there are blocks which inhibit the ability of the spider to traverse between the pages it will not be able to index the entire site. This is problematic for the spider (who doesn’t enjoy reaching dead ends), and it hampers the overall impression of the site and thus hinders its ranking in Google.

Before you start developing arachnophobia – fear of spiders – remember that we at SEO Jerusalem speak “Spiderian”. We have the finest cutting edge tools to diagnose the problems which prevent your site from reaching Google’s first result page. Better yet – we will recruit the spider to your service.

By promoting sites in the German language one can accomplish vast sales overseas, and recruit masses of clients – and all for minimal cost!

Preface: Why is German Site Promotion Needed?

In the past couple of years the world has, without a doubt, become a “Global Village”. We all feel it. Even though the majority of material on the web is written in English, and you may have a very good grasp of the English language, you still prefer to read an article in your native tongue. Accordingly, native German speakers feel the same about their own language, hence one should preferably address them in German.

Statistical Data

• German is the second most common language on the web after English.
• There are 100 million people whose native tongue is German (about a quarter of all Europeans).
• 128 million people around the globe are German speakers.
• German is the most spoken language in the European Union.

A Language of Economic Abundance

When you want to sell, you need not only many clients, but also clients who are able to pay. The German client is an intelligent client who requires quality products and outstanding service, for which he is most definitely willing to pay (in Euros naturally). The German (like the Austrian or Swiss) consumer is used to prices in accordance to the high standard of the European market, and this is exactly where you can surprise him with attractive costs (for both you and him).

Purchasing Power

As far as purchasing power, the German economy for instance, is the strongest in Europe and the fourth in the world behind the United States, China, Japan and India (in terms of gross national product). Export wise, Germany is the strongest exporter in the world (despite the strength of the Euro).

Import and Export

German speaking countries are vital importers and exporters to Israel. Germany for instance, has been holding for years the title of the second most important commerce partner of Israel, behind the United States.

Germany, Austria and Switzerland import from Israel a diverse spectrum of products. The top of the import list is mainly comprised of chemical products, medicine, Israeli developments in the software and hardware fields and electronic appliances. The tourist and hotel industries also provide approximately 300,000 German tourists each year. In contrast, the exportation of produce goods in the last couple of years drastically diminished.

In Conclusion:

When you think of promoting sites in German, you have got to understand that Germany, Austria and Switzerland are:

1. A block of countries holding immense economical potency. These economies utilize many products and require production technologies, export services and support in the customer service industry.
2. Extremely wealthy countries, citizens who are willing to pay for a good product (but are not pushovers either…).
3. Countries with over 100 million people, many of which could be potential clients of yours if you just give them the opportunity to enter your site.

Your way to reach these clients is much easier than may seem. There is a need to build a website in German and to promote it in the search engines in Germany, Austria and Switzerland. We at SEO Jerusalem are fluent in German and specialize in promoting sites in the German language. We establish sales sites, image sites and sites for recruiting clients in German speaking countries. Contact us and start selling before you know it!

Picture: The Carving By The Lions Gate In Jerusalem

Pros of Israeli SEO Companies

Whether your website is your primary or secondary source of income, or whether it is a means for attaining potential clientele, you already comprehend the significance of it appearing in Google’s first result page. Nevertheless, this task is far more complex than you can possibly imagine.

Only a superior SEO company, and primarily- a reliable one, can lead you to that destination knowing you haven’t spent your resources in vain. As an experienced business person, you probably realize that on the road to success, there are no short cuts and nothing is left to chance. You need partners who are reliable and professional.

Israel SEO Companies

Why is it important to rigorously select a SEO company?

It is important to realize that the market today is flooded with people priding themselves in being “Search Engine Experts”. However, only a handful of them have been properly trained and work legitimately. Selecting an unprofessional site promoter may prove to be an imminent threat to your site. Illegal site promotion in Google (Black-Hat SEO) which is exposed by search engines penalizes the site by giving it irrelevant ranking or even by exclusion of the site from the search results altogether. For many businesses this may be a fatal blow.

Why Pick SEO Jerusalem?

SEO Jerusalem is an Search Engine Optimization company which leads the Israel SEO market. SEO Jerusalem’s experts specialized in promoting sites in the German, English and Hebrew languages. The company will strive to place your site safely in the front of the primary result page. If you own a site which doesn’t “bring home the bread” and you want to be ranked high in Google, we will inspect it, isolate and resolve the shortcomings which keep it from bursting forward. If you are still offline, and are considering building a site – we will guide you from the initial concept and branding stage, through design, site development (programming) and up to promotion on the Google result page.

As previously mentioned, we specialize in promoting sites in German, and the majority of our customers do indeed come from Germany, Austria and Switzerland. The demand to uphold the rigorous standards set by the German market compels us to be accurate and reliable. But before you choose us, it is important that you know what you’re about to receive:

Precise and Extensive Diagnosis

As part of our Google SEO process, we use a domestically developed method to perform over 200 (!) test procedures for each site we promote. In this fashion we can single out the shortcomings which prevent the site from advancing in Google.

Important to know: low ranking in the result page originates primarily from technical problems. Only after we locate and resolve the interior obstacles (such as blocks or clogs), which hinder the site’s ranking can we begin to expect its progress in the search engines.

A Detailed Monthly Report

Every month we present our clients with a report detailing the results of the tests we applied. A portion of the report describes implicit directives for repairs needed to be carried out by the site managers or its programmers. As our customer you will be exposed to information that to this day was obscured from your sight: How much traffic did the site draw in a given month in comparison to previous months? Was the traffic of good quality? Did the surfers perform acquisitions? How do the competitors operate? What is needed to improve the performance?

The report we present to our clients doesn’t suffice with dry data sheets and meaningless graphs, but rather it analyses the findings and deduces proactive conclusions aimed at making the site more efficient.

Important to know: A detailed monthly report from SEO Jerusalem incorporates a full description of the work we performed and clear directives to further advance in Google. The titanic struggle between site promotional companies in Germany, dictates a particularly high standard and ours is in accordance to that.

Keyword Research

We perform extensive research to pinpoint the words or expressions which will provide our client’s site with traffic of the finest quality. The Google promotion of the correct keywords is crucial in carrying the site to the desired objectives.

Important to know: keyword research is a vast and extensive process which includes research of the relevant market. In SEO Jerusalem we examine many parameters and take into account numerous considerations, joining a mere few companies which do so in the country.

Who Are We Suitable For?

1. Sites who want to sell a lot via the internet and want to see results.
2. Site owners who want to work with a serious, professional, “Yekke”, precise and accurate SEO company.
3. Business owners who believe in honest hard work without cutting corners and are willing to pay for it.
4. Businesses who see far beyond the tips of their noses and have the endurance to wait for results, knowing they are the optimal results they could achieve.
5. Businesses which are interested in promoting sites in German, advertising their website and advancing it in Google Germany, Google Austria and Google Switzerland.
6. Businesses which desire Google promotion in English speaking countries.
7. Businesses from abroad which want to advertise in Israel.
8. Jerusalem based businesses which are interested in a SEO company which is located in Jerusalem and knows the Jerusalem market from within.
9. Business owners who are used to receiving European standard services – meaning, anyone who wishes to feel respected, explained to patiently, practically, benevolently and without being given the feeling that a personal favour is being made.
10. Business owners who are curious to know each month where their invested funds are going and what use is being made of it by the site promoter.
11. And naturally, as an Israeli SEO company, we correspond with Israel based companies and businesses who wish to advertise overseas, though feel more comfortable to work with an Israeli SEO company.

So if you think we are suitable for you, please contact us and we will be happy to assist you in promoting your site!

Many people ask themselves: “why am I not progressing in Google” ? One of the most common causes preventing a site from advancing to Google’s first result page is the existence of duplicated content within search engines. In SEO’s lingo this is known as: content duplication.

Very few website owners are aware of this problem and the dangers it presents. Even the official site for the queen of England suffers from this very issue. In order to demonstrate this, please visit both addresses:

• http://www.royal.gov.uk/

• http://www.royal.gov.uk/home.aspx

Both links will lead you to the site’s home page, although they seemingly represent two different addresses. This is a classic example for content duplication.

Progressing in Google and Content Duplication, Where is the Problem?

This is one of the more complex technical issues known in site promotion and since most of the readers lack programming background, we will outline the phenomenon only in general terms:

The problem of content duplication occurs when search engines recognize identical content on different pages. Since the search engine usually doesn’t know who is the original source, and who “stole” the content, it “punishes” both of them and prefers to present the surfer with a different result of unique content.

The reasons for content duplication may vary. Here are a few examples:

1. Malicious replication carried out by other websites who want quality content but aren’t willing to work hard for it. They copy the content from your site directly onto theirs. Google is not always able to decipher who the imitator is, and therefore “punishes” both sites with low results pages and even complete exclusion from the search results. Therefore: even when someone is copying off of your site- you are “at fault” and it can severely harm the Google advancement of your site.
2. Innocent replication of identical content within the same site or across different ones. Sometimes this may be comprised of copying part of an article or an entire one. For instance, a site owner presenting the same article under different titles on different pages in the site. This is also considered to be content duplication, and Google has no way of knowing there was no foul play or who is the original page owner. Therefore, again – both pages are punished and this harms the ranking received by the site in the Google result pages.
3. Problems in the site code may create content duplication – this is the most common phenomenon and the causes for it may vary. Many times there are hundreds or even thousands of copies for a certain page while the site owner remains completely oblivious to their existence since the site seems to function perfectly on the surface.
4. Certain problems on the server level caused by an error or faulty settings which may cause content duplication.
5. Duplications as a result of the site’s migration to a new domain if it was done incorrectly (it’s advised to perform such a change only with the guidance of a site promoter).
6. Incorrect redirects.
7. And more…

So How Do You Solve Content Duplication?

• The easiest way is to avoid the problem in the first place . Setting up the site with professional guidance eliminates many complicated problems which can arise due to lack of knowledge and ignorance of the essential rules.

• However, if the problem already exists, allow a site promoter to solve it for you. They will locate the cause and present you with the solution to the problem. Anyone planning to build a site or who wishes to advance in Google is strongly advised to hire the help of a site promoter.
• Avoid copying texts on your site, all the more so from other sites.
• If you still feel you must reproduce content within the site for various reasons, consult a site promoter for guidance on how to perform such reproduction without hurting your site promotion and ranking. If you don’t have a site promoter yet, try sending a temporary link from the copied page to the original (as “First Aid” only according to Google).
• A professional site promoter will perform regulated tests to identify (malicious or naive) copying and will provide you with solutions.

We are astounded again and again to find rich and serious sites which are completely oblivious to the content duplication existing within preventing their rapid rank progression. Were they to hire the help of a good site promoter the problem would have surfaced and been professionally handled and the site would have elevated with surprising momentum.

SEO Jerusalem is an Israeli SEO company which is located in Jerusalem. We have profound experience in identifying content duplications and providing numerous creative technological solutions. In addition to English and Hebrew we specialize in German sites as well, and work in accordance to the demanding standards set by the dynamic markets abroad. If you feel you don’t have the ranking you deserve and you want to progress in Google, contact us and know that you’re in the capable hands of a serious, trustworthy and professional company.

SEO Jerusalem is a premium search engine optimization company, promoting websites in English, Hebrew and German SEO. Our SEO expert team provides worldwide SEO services and we serve as one of the leading companies in the Israel SEO market. Our search engine marketing strategies and our innovative SEO web development techniques are ideal for Google SEO or any other organic SEO needs. Locally – We offer Israel-wide SEO services including the cities: Jerusalem, Tel Aviv, Kiryat Shmona , Haifa and Eilat. Worldwide – we offer global campaign services to companies and organizations from all over the world. We look forward to working with you, so please feel free to contact us.

Search Network vs. Content Network

If you’re reading this article, it means you’ve realized there is a multitude of opportunities awaiting you by using financed promotion, “Pay per Click” (PPC). Nevertheless, you will rapidly realize that the possibilities are varied and rather complex. Today, Google offers two main courses of action: the first, advertising by search (using Google’s search engine), and the second, advertising in the content network. And there is always the option to apply both courses simultaneously.

What is search based advertising?

The popular method of advertising is based on search keywords. This means that the advertiser considers which words or expressions might be used by surfers in order to reach the product or service he provides. For instance, a bed and breakfast portal owner may comfortably assume that a person searching Google for a bed and breakfast place will use the words “Bed” and “Breakfast” in his search. Hence, it will be wise for the owner to advertise his post using these words. Obviously these will not be the only words under which the post will appear. Another advertisement for the same site may turn up when typing “luxury bed and breakfast” or even “Jerusalem pizza“. An online advertising campaign aspires to attract all possible potential clients and therefore contains up to hundreds of expressions, depending on the size of the site, variety of its products and of course- the budget.

PPC in the Content Network

Google has expanded site advertising possibilities via another route called ‘content network’. Advertising in the content network is also based on keywords and core expressions which bring forth traffic to the same site. However, here the advertisement will appear within sites the surfer has already visited, if Google identified them as relevant to the entered search word.

In fact, Google follows the surfer’s request and adjusts itself to the surfer’s needs by presenting further alternative search options. For example; a pregnant woman searching for a natural solution to toothache problems will probably reach a content site in the field of alternative medicine carrying relevant information to the matter. By following this woman’s fields of interest, Google knows that she has lately been “wandering” around sites which relate to pregnancy, birth and dentistry. Hence it will “understand” what she’s searching for and present her with advertisements which might attract her attention, such as “recommended dental clinics” and even “dental treatments during pregnancy”.

Advertising in the content network can lead to surprising results, such as Hebrew advertisements on an English oriented website. How does Google do it? Lately Google started planting “cookies” in the site to gather information about the surfer in order to build a specially customized client profile. This information assists Google in presenting the surfer with relevant advertisements to his field of interest, spoken languages and consumer habits. A similar phenomenon occurs, for instance when a user is logged in to Gmail.

Content Advertising – Also By Email

“The Big Brother” is watching your mailbox as well. This is done in order to offer you any assistance you may possibly need. In this manner, if you write to a friend that you’re preparing for an apartment move, Google will analyze the content of the mail and quickly present you with related advertisements: packing and moving companies, maritime cargo transportation (if the move is international) and so forth. When you choose to advertise your site in the content network, you are in fact authorizing Google to display your advertisement in the content sites chosen by the search engine as relevant according to the subjects at hand.

What is a Content Network?

The content network is comprised of thousands of websites which enable Google to display advertisements from other content-related sites within them. Google is in fact servicing as a bridge or mediator between the advertisers and the websites. The members of the content network belong to the “Google Adsense” program; in essence an account which Google manages for websites who consent to posting advertisements on their pages.

Advantages of the Content Network

1. Greater exposure to the advertising sites than that of the search network (the surfers spend 5% of their time in the result page while spending 95% of their time in the sites relevant to them!).

2. More focused exposure – appearance in the sites which already caught the surfer’s attention and that hold relevant content to the advertisement.

3. It is optional to enter advertisements as image, video or banner formats rather than text alone.

4. Ample control – you can choose the sites in which your advertisements will appear and subsequently choose where they will not (competitors).

5. The content network includes Gmail – Google email account service.

6. Low cost – generally speaking, a click in the content network costs less than a click in the search network.

So where should I advertise? In the Content or Search Network?

The answer is inconclusive. In matters of leisure, the content network is usually very efficient. For instance, an advertisement for a home treadmill in a site which deals with weight loss issues could yield many clicks. However, in “urgent” matters (like cockroach and rat fumigation) or in areas controlled by urges (like restaurants, hotels or flights) it’s well advised to focus on the search network. It is safe to assume that when a person is conducting a search and is determined to find a solution, s/he will enter the relevant advertisements which appear on the search network as well.

SEO Jerusalem is an Israeli SEO company based in Jerusalem. At SEO Jerusalem, we will conduct your advertising campaigns responsibly. Contact us and let us help you!

SEO Jerusalem is a premium search engine optimization company, promoting websites in English, Hebrew and German SEO. Our SEO expert team provides worldwide SEO services and we serve as one of the leading companies in the Israel SEO market. Our search engine marketing strategies and our innovative SEO web development techniques are ideal for Google SEO or any other organic SEO needs. Locally – We offer Israel-wide SEO services including the cities: Jerusalem, Tel Aviv, Kiryat Shmona , Haifa and Eilat. Worldwide – we offer global campaign services to companies and organizations from all over the world. We look forward to working with you, so please feel free to contact us. IT Support Edgware