Site Promotion

Site Promotion: Where to Start?

Prior to each assignment, every soldier can precisely define the objective at hand. Our objective at SEO Jerusalem is to lead any surfer searching for a product or service which you provide, directly to your site.

Promotion in Google will bring you more money. How? If more and more surfers find your site, visit it and realize that what you have to offer is profitable for them – you’ll enjoy a growing number of clients and your income will continually increase. Your website is a brilliant tool for progression in the business world. If you’re reading these lines, you probably know that by now.

What Are The Stages In Becoming The First Site In Google?

Site promotion is in fact a long chain of actions taken within the site and on its surroundings in order to improve the status of the site in the eyes of the search engines. The search engines determine the site’s quality on the basis of over 200 different parameters, which we need not address for the moment. What you do need to know is that if you want your site to advance in Google and reach the front of the results, then you must prepare your site for the upcoming visit of the spider. If Google finds your site better structured than the competition, it will be quick to advance it in the result ranking.

So What Does Google Like?

1. Search engine friendly sites – we often find deficiencies in a site which hinder or prevent altogether its progress in Google and in other search engines. In the optimization process, we will perform various simulations of the “spider crawl” in the site and test in real time the site’s behavior and its “hospitality” towards robots. After analyzing the results we will recommend a series of corrections and improvement to be carried out by the site manager or programmer in order to make the site friendlier to Google’s spider.
2. Correct structure – as we know all men are created equal. But some equal more… As in your site, some pages are “worth” more than others (the home page for example) and some are less (for instance: you don’t care if you’re the first result in Google’s “Terms of Use” page). Google doesn’t always decipher the inner hierarchy of your site as you mean for it to. It is possible that pages you consider to be of great value will be interpreted by Google as insignificant and of low importance. At SEO Jerusalem we’ll analyze the inner hierarchy of your site and instruct you with the course of actions required to create a correct and logical weight balance.
3. Original and Quality Content – the amount of information presented in a site has significant importance to its Google progression since the distinctive ability of the spider is to read text (as apposed to seeing images or video, for instance, or listening to music). For that reason, one of the initial stages in promoting a site in Google is the optimization of the site content. Naturally, we don’t mean any content, but that of quality, accuracy and originality which illustrates you in the surfer’s eyes as a first rate professional and in Google’s eyes as an expert in the field. Of course we will be glad to provide you with our team of professional writers, who specialize in writing content for search engines.
4. Keyword Research – in order to make the surfers reach you, one must understand exactly what it is they’re searching for. In other words: which expressions or words are being typed in their homes when they look for the product you have to offer? Performing profound, in depth researches is one of our expertise fields. At SEO Jerusalem we will isolate tens and hundreds of possible keywords and expressions, and after analysis, we’ll focus on those which are most efficient to you. It’s not the quantity of visitors in your site that’s important: the trick is to find the expressions which will ensnare the type of surfers who will turn into clients.
5. Building an External Link Strategy – among the parameters Google uses to determine the importance of a site is the quantity and quality of external sites which direct to it (using links). When building a link strategy, its organization and structure is a form of art by itself, and a critical one at that for Google promotion. At SEO Jerusalem we pay meticulous attention to building a correct and appropriate link profile for each and every site. An excellent link profile is one which includes references from commendable and valuable sites, which correlate in essence to the site we are promoting.

As you can tell, site promotion is a serious and complex field. It is crucial to select a committed and trustworthy company where you know you’re in good hands. We are a Jerusalem based site promotion company with experience and successes in promoting sites in Israel and abroad. Contact us if you wish to succeed as well!