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Getting Started With SEO



Every strategist knows that before embarking on a mission, the goal of the mission needs to be clearly defined. Our mission at SEO Jerusalem is to make sure that every user searching for any product you offer will find it first on your site and thereby give you an immeasurable advantage over your competition. The key to our strategy and your success is to maximize your exposure and ranking on Google.

What do I need to do to become first on Google?

Search engine optimization involves a series of actions done on a site aimed at improving its ranking on search engines. Search engines use over 200 parameters to determine the quality of a site, and subsequently its ranking. If you want your site’s ranking to improve, you need to prepare it for the search engine’s next visit. If Google finds your site to be better than the competition, it will move your site above them to a higher ranking.

How can I improve my site?

  • Make your site “Search engine friendly” – Though a site may be perfect in terms of its appeal to a user, it may be inadequately designed for achieving a good ranking. The two don’t necessarily go together – one depends on human reaction, the other on the technical way a search engine spider determines how to index a site. As part of the SEO process, we will run search engine crawler simulations to check how readable your site is by search engines. After analyzing the results we will present our recommendations for the changes and improvements that will make your site more search engine friendly.
  • Correct structure – Every page on your site is important, but some are more important than others. For instance, you probably don’t want your TOS (Terms of Service) or privacy policy pages appearing when showing results from your site. Google doesn’t always see your site’s inner hierarchy the way you do. There might be pages on your site that you consider most important, but Google will dismiss them as less important. It can get tricky sometimes. We will analyze the structure of your site and help you create a proper and balanced hierarchy.
  • Original high quality content – The quality and amount of text on a site has a huge affect on its rating. This is because the search spiders can read text, but don’t understand photos, video, or audio. One of the first actions necessary when optimizing a site is improving the quality of your text. You won’t get a higher rating for more text. You will need well-written high quality text that will present you to the visitor as a top-notch professional, and to Google as a strong authority in your field. We’ll be glad to provide you with targeted copywriting services written by professionals who are well versed in the languages of both users and search engines.
  • Keyword Research – In order for people to be able to find your site you need to know how they look for what they are looking for. In other words, which words and phrases they might enter when they are searching for the service or product you offer. In-depth, serious keyword research is one of our specialties. We will find hundreds of possible words and phrases and analyse them all to determine which best direct relevant traffic to your site. SEO is not only about the quantity of visitors, but also the quality – You want to attract the visitors that are more likely to become your customers.
  • Incoming link strategy – One of the more important parameters used by Google to rank a site is the number and quality of incoming links. Arranging and building the proper link strategy is a complex art of its own, and is critical for a good ranking on Google. We carefully build the appropriate link profile for each site. A good link profile is one that includes links from high quality sites that are related to the subject of the site being promoted.

Search engine optimization is both critical and sophisticated. When undertaking an optimization project you should choose a reliable and serious company to do your SEO work. SEO Jerusalem has the experience and proven results in successfully promoting sites locally and globally. Contact us to be part of the success!


Contact us!


SEO Jerusalem is a premium search engine optimization company, promoting websites in English, Hebrew and German SEO. Our SEO expert team provides worldwide SEO services and we serve as one of the leading companies in the Israel SEO market. Our search engine marketing strategies and our innovative SEO web development techniques are ideal for Google SEO or any other organic SEO needs. Locally – We offer Israel-wide SEO services including the cities: Jerusalem, Tel Aviv, Kiryat Shmona , Haifa and Eilat. Worldwide – we offer global campaign services to companies and organizations from all over the world. We look forward to working with you, so please feel free to contact us.

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